"Darden Restaurants Inc., which owns Olive Garden and Red Lobster, cut its fiscal-year profit and revenue outlook, citing "headwinds" from consumers pinched by higher payroll taxes and gasoline prices" Feb 22nd
The restaurant industry is very sensitive to the changes in the economy. Darden Restaurants, Inc. has passed through hard moments to keep their restaurant chains profitable. Customers don't go to restaurants when they don't have disposable income. To solve these problems restaurants need to elaborate their marketing strategic plan focusing in offering the best cost benefit on their food and services. In addition, they should decrease the portion size increasing revenue. It is not an easy job for a restaurant to stay in businesses while unemployment rates are high along with payroll taxes and gasoline price. Darden Restaurants needs to re-think its food marketing in order to keep its resuaturants chains profitable.
Source: http://online.wsj.com/article/SB10001424127887324503204578320140228148284.html?KEYWORDS=Olive+Garden
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